Tips For Proper Conversion Optimization

Are you not getting enough conversions on your site? Want to make changes that are easy and will create positive change? It is all about the simple details when it comes to your landing page and how things are going.

Let’s take a look at what you can do when it comes to conversion optimization.

You have to think about this as a site owner because your conversion rate will only worsen over time as you stick with the status quo.

Here are the three tips that are going to change how things are going for your site in minutes.

1) Split Test Landing Pages

The one mistake site owners make is assuming the first landing page they built is good enough.

No, it is not.

You have to keep testing. It is important to run multiple landing pages and see how they convert. For day one, run landing page A and then on day two, run landing page B. Which one converts better? Can you extend the data set by experimenting for longer?

You have to be asking these questions as you split test because this data says a lot about your site and the visitors too.

2) Be Specific

You want to be as specific as you can be because that is the only way to see results. You don’t want the person to feel all over the place as they are on your site.

Being specific makes sure you are telling them where the “offer” is. Whether you are selling a service or just looking for them to sign up for a newsletter, you want to drive their attention to this part of the page.

Do not let it get to a point where even you have to guess what the offer is!

3) Remove Clutter To Help Visitor Focus

You will often see landing pages that are a mess. These are not easy to go through because there is so much happening on the landing page.

You want to move away from this as the site owner.

You want to take away navigate menus, random images, and extensive texts.

Be specific about what you are pushing in front of the visitor and they are more likely to bite.

4) Propose Solution Not Features

It doesn’t matter what you are pushing forward in front of visitors; you have to be a provider of solutions. Don’t be a site that just talks about the topic or rambles on for too long.

You want the landing page to state the problem and then list a solution.

It should be simple and to the point.

These are the tips that you will want to take onboard as you hope to optimize your site. Conversion optimization involves a methodical approach where you are running analytics and making sure new data is sought out. You don’t want to be oblivious to what the numbers suggest because they can be telling at times.

Be patient and continue to make changes that turn your landing page into a powerhouse. To learn more visit

SEO And Online Marketing Strategy

How To Improve Your SEO And Online Marketing Strategy

If you’re looking for some effective advice when it comes to SEO and online marketing, then you’ve come to the right place. In this guide, we’re going to share some key tips that’ll help you improve your search rankings, and ultimately earn more money with your online business. With this in mind, let’s begin.

Tip 1 – Use social media

One of the biggest transformations that has occurred over recent years in the world of online marketing is the boom of social media. In particular, websites like Twitter and Facebook are getting astonishing levels of traffic – making search engines just one part of the of puzzle for any keen online marketer.

By engaging with your audience over social media platforms, you’ll soon be able to increase your traffic, grow your leads, and win more customers. In most cases, it’s wise to build a presence on every major social media platform – which allows you to manage your online brand and engage with your followers in a unique and personal way.

Tip 2 – Start a blog

If you’re not running a blog alongside your main online business, then it’s really worth taking this activity up. These days, it’s easier than ever to begin a blog – and even if you’re running a simple ecommerce website, there’s no denying that running a blog on the side is a great way to maintain user engagement and win new traffic in the search engines.

While it can be difficult to include a great deal of quality content on an ecommerce site, a blog is the ideal platform to post your longer guides and articles – and these can act as ‘SEO bait’ – because search engines love to see high quality content added to any website. This will also allow you to draw in visitors who are searching for your content, as well as the products you sell.

Tip 3 – Target the long tail

There’s no denying how competitive the modern world of SEO has become – but that doesn’t mean there isn’t any space for a newcomer to enter the market. One of the best ways to do this is to target the long tail of the search, which means targeting longer search phrases that are commonly used in your market.

While the search volume may not be as high for these kinds of terms, they have far less competition, which means you can rank for them without much hassle at all. What’s more, you’ll be surprised to learn of the  myriad variations that lead to new visitors finding your website, and targeting long tail search engines is a fantastic way to fuel this process even further.


Overall, it’s safe to say that the internet has presented a wealth of opportunity for any small business owner who’s looking to grow their presence online. If you apply the tips in this guide and strive to build your SEO and online marketing strategy, you’ll be shocked and delighted by how quickly you can grow your following and achieve incredible success online.

While there’s no denying that the process can be hard work – and even grueling at times – the rewards are certainly worth it.