It’s no secret that the marketing world has evolved, but the extent of it can be shocking to many. In fact, some of the most amazing marketing campaigns are done online, and many people don’t even realize that it is marketing! These 5 digital marketing examples are only a few examples of amazing campaigns that were not only amazingly successful reaching millions of users, but are excellent examples of the power of digital marketing.
1) Viral Marketing Campaigns
Viral marketing is one of the most subtle, yes most successful forms of digital marketing, using images, videos, ideas, hashtags or memes that capture public interest to bring to mind a specific brand, item or individual. An example of this could be the First World Problems campaign created by WATERisLIFE. The campaign launched on YouTube and quickly spread across social media, ensuring the information and message reached millions for no additional cost.
2) Pay Per Click Ad campaigns
PPC ad campaigns is another example of digital marketing, an example of which can be seen in Google’s Adwords service. The advertising service provides the opportunity for individuals to market their products or services on other sites that share similar information. In recent years Google as expanded this service selling the top 3 search results to the highest bidder, giving site owners the opportunity to be seen my thousands of targeted users easily.
3) Social Media Marketing
Social media marketing is one of the most effective forms of digital marketing for several reasons. To begin with, because users on social media are generally relaxed and in an open frame of mind they are more open to suggestions and more likely to be willing to try a new product or service. This provides businesses and service providers with an ‘in’, getting your brand out there, and building interest in new products.
Facebook, Twitter and Pinterest now offer promotion options for businesses, allowing marketing firms to expand their reach, placing your content in front of millions of targeted users relatively easily. Modern algorithms allow the business to market their content to a very specific group of people, using filters such as age, sex, marital status, interest, income and even education, businesses can reach their target audience. This ability ensures you that those seeing your ads will not only be in a relaxed, open frame of mind, but will be interested in what you have to offer.
3) YouTube and Video Marketing
Another extremely popular digital marketing example is the use of YouTube via tutorials, home videos, skits or famous you-tuber’s to promote your services. With many YouTube celebrities having millions of followers getting a mention of your product, plug-in, program or website can drive up your traffic and business. In many cases the videos gain popularity as they are shared on social media, and can quickly become a viral sensation.
The world of marketing has evolved immensely since the ‘Mad Men’ days, with digital marketing being at the forefront of modern marketing options. These are only a few digital marketing examples to give you an idea of what can be accomplished with this amazing medium.