Highly Effective SEO Techniques

Use These Highly Effective SEO Techniques To Rank Higher

There was a time when search engine optimization was extremely simple. You just needed to add a few rows of content and get thousands of links from unrelated domains to rank your website high in the search engines.

Thankfully, SEO has evolved a lot over the past few years and has become a much more sophisticated discipline. Search engines also continue to improve their algorithms which means search engine marketers cannot rest on their laurels and keep on learning about new SEO techniques to remain ahead of competition.

Highly Effective SEO Techniques

Mobile SEO

If you’re a search marketer, you can no longer ignore mobile search engine optimization. Many research studies have indicated that mobile platforms such as tablets and smart phones account for 50 to 60% of the total time spent online and this share is increasing at a fast pace. Therefore, you need to make sure that your website is mobile optimized and looks great on any screen size.

In addition to the layout, you also need to pay attention to the page load times. Page load time has become more important as more people use slow mobile networks to search online. Therefore, you should get rid of any irrelevant content and code on the webpage. If you do not have the technical skills to decrease the page load time, you should hire the services of a professional team to make sure that your website loads as quickly as possible.

Long tail Keywords

While long tail keywords have been in vogue for a number of years, these have become more important these days due to people using their mobile phones for search using tools such as Siri and Google Now. The search is increasingly becoming more conversational and it means that people are increasingly using more long tail keywords to find what they want.

You should try to include as much long tail keywords as possible in your posts but make sure that the content does not read awkward. These long tail keywords should be intelligently weaved in the content.

Long Form Content

The days of 200 to 300 words blog posts are long gone. It is recommended to write as much long form content as possible. It has a number of advantages. One of the advantages is that you will be able to include huge number of related keywords in the content which gives you the opportunity to rank for a number of low competition keywords.

Another advantage of writing long form content is that it gives you an edge over your competitors as everybody does not understand the importance of or is not willing to invest in long form content.

Outward Links

One of the most common misconceptions when it comes to search engine optimization is that linking to other relevant websites in your space leads to dilution of the link juice. Nothing can be further from the truth. Links to other relevant websites is also a ranking factor and Google holds a patent for such an algorithm.

Focus on YouTube

If you have lately paid attention to the search engine results, you will agree that a lot of YouTube videos are showing up in the search results. Video is growing at a fast pace and considering the fact that YouTube is owned by Google, it is likely that you will see more YouTube videos in the search results in the coming years.

For ranking your YouTube videos in the search results, you should consider writing at least 200 to 300 word description for your videos that should include your targeted keywords.

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