The term SEO, or search engine optimization, has become more well-known over the years. This is partly to do with the public’s constant reliance on search engines to find Web sites. While SEO may not be in the every day person’s vernacular, anyone who has ever been involved with web designing knows of it. Because SEO is so extensive, they might not know exactly what it is. Basically, SEO is the process of improving the volume and quality of traffic to a Web site from search engines using natural search results. While this may seem somewhat straightforward, the process is extensive and can be confusing for many people.
SEO is used by many Web sites to obtain higher search results because studies have shown that, the higher you site ranks on a search engine, the more likely it is to be selected. This process began in the early ’90s when the Internet started to become popular. The system has changed drastically over the years due to the high volume of sites on the Internet. SEOs now use complex mathematical algorithms to reduce the risk of link manipulation, which some sites use to try to get to the top of the search results. They will create links that aren’t relevant to their site or the keyword. The SEO process has become so extreme that some search engines won’t even release their algorithms.
How SEO works. It works by using keywords and editing. One way webmasters optimize a site is through keywords and editing. They take an existing site, go through the keyword list, and edit it to make it more relevant to your desired audience. They also go through and delete unnecessary keywords because some search engines would consider this overstuffing. Along with keyword editing, they also would check your site’s links to ensure you have the proper keywords there. Web sites can be banned from search engines for various reasons, including overstuffing keywords. Optimization can help prevent this.
If you have a website you think could appear higher on search engines, consider hiring an optimization consultant. This way, a professional can work with you to get the best results, rather than making an employee with no SEO experience try to do it. With the right optimization, your business results could double because your site is getting attention. Optimization does not guarantee an increase in sales, merely traffic. But if you are providing a respectable product, the odds of your sales increasing will also increase.
When working to answer questions about what is SEO, keep all elements of proper white hat optimization in mind. Take the time to regularly read up on the latest SEO news, and think of optimization as an ongoing process not a one-time site revamp.